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Logos & Brands Quiz
Logos & Brands Quiz: can you recognize Apple, Nike, Mercedes, FedEx or Airbnb just from their logo? 30 questions on the hidden symbols behind the world's biggest brands.
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From Apple's bitten apple to the hidden arrow in the FedEx logo, by way of the bear hidden in the Toblerone mountain and Airbnb's Bélo, this quiz explores the symbols, colors and hidden messages behind the world's most famous logos. Can you recognize them all?
Did you know?
- The negative space between the E and the x in the FedEx logo forms an arrow, symbolizing speed and precision — one of the most famous examples of a double-meaning logo.
- Bibendum, the mascot made of stacked tires, has symbolized Michelin for over a century.
- The symbol combining a heart, an A and a location pin in the Airbnb logo is called the 'Bélo'.
- A bear is hidden in the mountain of the Toblerone logo, a nod to Bern, the Swiss city nicknamed 'the city of bears'.
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