Logos & Brands Quiz – Printable Version
18 multiple-choice questions with an explained answer key, ready to print.
Print the sheet (or save it as a PDF from the print window), hand it out, then mark it together using the answer page: every answer is explained. Perfect for a party, a birthday, a classroom, a care home or a team activity.
Name: ………………………………Score: ……… / 18
- What do the three points of the Mercedes-Benz star represent?
- A. The brand's three founders
- B. The three historic factories
- C. Land, sea and air
- D. The three export continents
- Which animal is the symbol of the WWF (World Wildlife Fund)?
- A. A panda
- B. A rhinoceros
- C. A tiger
- D. An elephant
- What is the name of the mascot made of stacked tires that symbolizes Michelin?
- A. Tirex
- B. Michelino
- C. Pneumatix
- D. Bibendum
- What emblematic color has jewelry brand Tiffany & Co. trademarked for its boxes?
- A. A pale pink
- B. A deep purple
- C. An emerald green
- D. A pastel turquoise blue
- According to the most common explanation, why did Pierre de Coubertin choose blue, yellow, black, green and red on a white background for the Olympic rings?
- A. Because these six colors, in combination, could represent the flag of every participating nation
- B. Because each color represents one specific continent
- C. Because they reuse the colors of five ancient empires
- D. Because they were drawn at random from national committees' proposals
- What is the name of the little man with a ball-shaped head, the mascot of Bic pens?
- A. Bibendum
- B. The Bic Boy
- C. Mister Ball
- D. Little Bic
- Which city is the prancing horse at the centre of the Porsche crest the emblem of?
- A. Munich
- B. Berlin
- C. Frankfurt
- D. Stuttgart
- What animal, a symbol of France, is the emblem of the sportswear brand Le Coq Sportif?
- A. A lion
- B. A rooster
- C. An eagle
- D. A wild boar
- What red symbol appears on Heineken beer bottles?
- A. A star
- B. A heart
- C. A circle
- D. A diamond
- How much did Nike pay student Carolyn Davidson in 1971 to design its famous 'swoosh'?
- A. $3,500
- B. $35
- C. $35,000
- D. $1 million
- Which soft drink, invented by a North Carolina pharmacist, was first called 'Brad's Drink'?
- A. Coca-Cola
- B. Pepsi-Cola
- C. Dr Pepper
- D. Sprite
- Which geometric shape is the emblem of the carmaker Renault?
- A. A hexagon
- B. A triangle
- C. A diamond (rhombus)
- D. A circle
- What does the name of the Danish brand 'Lego' mean?
- A. 'I build' in Latin
- B. 'Play well', from the Danish leg godt
- C. The founder's initials
- D. 'Little brick' in Danish
- What do the letters in the name IKEA stand for?
- A. The founder's initials, his farm and his village
- B. 'Interior, Komfort, Economy, Art'
- C. A Swedish word meaning 'home'
- D. The name of a Swedish island
- Where does the name of the sweet brand Haribo come from?
- A. From a German word meaning 'bear'
- B. From a Bavarian village
- C. From Hans Riegel, Bonn
- D. From an English liquorice brand
- Where does the brand name Adidas come from?
- A. From a Greek god of running
- B. From a Bavarian town
- C. From the slogan 'All Day I Dream About Sport'
- D. From its founder's nickname and surname, Adi Dassler
- Where does the brand name Nokia come from?
- A. A Japanese word meaning 'call'
- B. A Finnish town and river
- C. Its founders' initials
- D. A Norse mythology character
- Who originally owned the black prancing horse that became Ferrari's emblem?
- A. Italian airman Francesco Baracca, who painted it on his plane
- B. A famous racehorse
- C. The town of Maranello's coat of arms
- D. The Agnelli family
Answer key — Logos & Brands Quiz
- C. Land, sea and airThe three-pointed star symbolizes Mercedes' ambition to power vehicles on land, sea and air.
- A. A pandaThe giant panda was chosen in 1961 for its strong appeal and because it reproduces cheaply in black and white.
- D. BibendumBibendum, created in 1898, owes its name to the Latin motto 'Nunc est bibendum' ('now is the time to drink').
- D. A pastel turquoise blue'Tiffany Blue' has been a trademarked color since 1998, used continuously since the 1840s.
- A. Because these six colors, in combination, could represent the flag of every participating nationContrary to popular belief, the five interlocking rings symbolize the union of participating continents, but the colors chosen in 1913 were not each assigned to a specific continent: combined with the white background, they…
- B. The Bic BoyDrawn in 1961 by Raymond Savignac, he holds a pen behind his back.
- D. StuttgartStuttgart's name is said to come from a stud farm ('Stutengarten').
- B. A roosterThe rooster is linked to Gaul by a Latin pun: 'gallus' means both rooster and Gaul.
- A. A starA symbol of medieval brewers, the star was supposed to protect the beer.
- B. $35Founder Phil Knight wasn't thrilled at first. Years later, the brand thanked her with a gold ring featuring the swoosh and company shares.
- B. Pepsi-ColaCaleb Bradham renamed it in 1898: the name is thought to evoke pepsin or dyspepsia, as the drink was marketed as a digestive aid.
- C. A diamond (rhombus)Adopted in the 1920s, it reportedly first let the sound of the horn behind the grille through.
- B. 'Play well', from the Danish leg godtFounder Ole Kirk Christiansen first made wooden toys. By coincidence, 'lego' also means 'I assemble' in Latin.
- A. The founder's initials, his farm and his villageIngvar Kamprad, Elmtaryd (the family farm) and Agunnaryd (his village in Småland).
- C. From Hans Riegel, BonnHans Riegel founded the company in 1920 in his town of Bonn.
- D. From its founder's nickname and surname, Adi DasslerAdolf 'Adi' Dassler fell out with his brother Rudolf, who founded Puma across the river in the same small town of Herzogenaurach.
- B. A Finnish town and riverThe company, founded in 1865, first made wood pulp, then rubber boots and cables, before becoming a mobile phone giant.
- A. Italian airman Francesco Baracca, who painted it on his planeA First World War ace, Baracca was shot down in 1918. His mother suggested Enzo Ferrari adopt the horse for luck; he added the yellow background, the colour of Modena.