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Advertising Quiz – Printable Version

20 multiple-choice questions with an explained answer key, ready to print.

Print the sheet (or save it as a PDF from the print window), hand it out, then mark it together using the answer page: every answer is explained. Perfect for a party, a birthday, a classroom, a care home or a team activity.

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  1. Which mobile operator made an impression with the slogan 'Welcome to the world of tomorrow'?
    • A. Free
    • B. Orange
    • C. Bouygues Telecom
    • D. SFR
  2. Which household product has been championed by Mr Clean (Monsieur Propre) since the 1960s?
    • A. A toilet cleaner
    • B. A washing-up liquid
    • C. A degreaser
    • D. A multi-surface cleaner
  3. In Dim adverts from the 1970s–80s, what were the women wearing as they ran in slow motion?
    • A. Bodysuits
    • B. Tights and stockings
    • C. Light dresses
    • D. Swimsuits
  4. Which company makes the Mars chocolate bar?
    • A. Cadbury
    • B. Mars
    • C. Nestlé
    • D. Ferrero
  5. What is Apple's historic slogan?
    • A. Just Do It
    • B. Think Different
    • C. Impossible is nothing
    • D. I'm Lovin' It
  6. Which fast food chain uses the slogan 'I'm lovin' it'?
    • A. KFC
    • B. Quick
    • C. Burger King
    • D. McDonald's
  7. Which car manufacturer has the slogan 'Vorsprung durch Technik'?
    • A. BMW
    • B. Mercedes
    • C. Audi
    • D. Porsche
  8. Which water brand is famous for its adverts with swimming babies?
    • A. Evian
    • B. Vittel
    • C. Volvic
    • D. Perrier
  9. Which sweet brand has the slogan 'Melts in your mouth, not in your hands'?
    • A. M&M's
    • B. Mentos
    • C. Skittles
    • D. Smarties
  10. Which beauty brand has the signature 'Take care of yourself'?
    • A. L'Oréal
    • B. Garnier
    • C. Dove
    • D. Nivea
  11. Which shoe brand is known for its adverts featuring skaters?
    • A. Nike
    • B. Adidas
    • C. Puma
    • D. Vans
  12. Which household appliance brand is known for its 'Beautiful and good' adverts?
    • A. Seb
    • B. Tefal
    • C. Philips
    • D. Moulinex
  13. Which beer brand uses the slogan 'The beer with character'?
    • A. Pelforth
    • B. Heineken
    • C. Kronenbourg
    • D. Leffe
  14. Which cereal brand uses the slogan 'The strength of cereals'?
    • A. Weetabix
    • B. Quaker
    • C. Kellogg's
    • D. Nestlé
  15. Which sports shoe brand uses 'Impossible is nothing'?
    • A. Nike
    • B. Puma
    • C. Adidas
    • D. Reebok
  16. Which cartoon character was used to promote Kellogg's Frosted Flakes cereals?
    • A. The Corn Flakes cockerel
    • B. The Honey Pops bear
    • C. The Nesquik rabbit
    • D. Tony the Tiger
  17. Which cosmetic product used the slogan 'Tomorrow I'll be a different woman'?
    • A. Garnier
    • B. Maybelline
    • C. Bourjois
    • D. L'Oréal
  18. What slogan made furniture brand Ikea famous in France?
    • A. There's life in there
    • B. Comfort for everyone
    • C. The home that suits you
    • D. Let's live better
  19. Which French energy provider uses the slogan "Let's change energy together"?
    • A. EDF
    • B. Enercoop
    • C. TotalEnergies
    • D. Engie
  20. Which jeans brand has the historic slogan "Quality never goes out of style"?
    • A. Lee
    • B. Wrangler
    • C. Diesel
    • D. Levi's

Answer key — Advertising Quiz

  1. B. OrangeOrange bet on a futuristic universe at the start of the 2000s.
  2. D. A multi-surface cleanerMr Clean appeared in the United States in 1957.
  3. B. Tights and stockingsDim's adverts, with women running in slow motion, defined the 1970s in France.
  4. B. MarsThe brand is named after Frank C. Mars, an American confectioner.
  5. B. Think DifferentThis slogan was launched in 1997 to revitalise the brand's image.
  6. D. McDonald'sLaunched in 2003, ‘I'm lovin' it’ was McDonald's first single global campaign, created by a German agency.
  7. C. AudiUsed since 1971, ‘Vorsprung durch Technik’ (‘Progress through technology’) is often left in German, even in British adverts, to stress German engineering rigour.
  8. A. EvianThe swimming babies campaign has been a brand landmark since 1998.
  9. A. M&M'sM&M's were born in 1941 for American soldiers: their sugar shell stopped the chocolate from melting.
  10. C. DoveDove bases its communication on real beauty and care.
  11. D. VansFounded in 1966 in California, Vans became a cult brand thanks to 1970s skateboarders, won over by its waffle sole that grips the board.
  12. D. MoulinexHistoric slogan associated with kitchen appliances.
  13. A. PelforthSlogan used to highlight the particular taste of the brand.
  14. A. WeetabixWeetabix bases its communication on sustained energy.
  15. C. Adidas‘Impossible is nothing’ was launched in 2004, featuring Muhammad Ali, David Beckham and Zinedine Zidane among others.
  16. D. Tony the TigerTony the Tiger appeared in 1952 on Frosted Flakes boxes (Frosties in Europe).
  17. C. BourjoisA memorable advert for the French make-up brand.
  18. A. There's life in thereThis slogan stuck in people's minds for many years through Ikea's TV commercials in France.
  19. A. EDFCreated in 1946 when electricity was nationalised, EDF produces most of its electricity from nuclear power.
  20. D. Levi'sThis slogan highlights the durability and heritage of the American brand founded in 1853.

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